Marketing is really tough to do on your own, and it’s not really easy to find folks that can really do this well for you. So when it comes to the web, and finding a firm that’s well rounded and actually knows what it is they’re doing, you’re going to want to go with a James Brown quality and caliber of a firm, because of the fact that you can get so many more things done in terms of sales and conversions when you get with a firm like this. You know you have a quality firm on your hands, when he can offer you something, and then execute, and when he can actually produce consistent and predictable, and deliberate results. We’re not talking about the firm that just sorts of throws darts blindly, hoping to rank well on some search engine that nobody’s used in the past 10 years; we’re not talking about that sort of firm here.